G-Shock

Born at a time when watches were generally considered fragile instruments, G-SHOCK began as the dream of a young engineer, who wanted to create “a watch that doesn’t break, even when dropped.”

After more than 200 experimental prototypes had been produced, a shock-resistant structure was achieved. G-SHOCK has followed a path of unique evolution ever since, while continuing to retain this basic inherited structure.

To remain unchanged. To remain invincible.