The LACOSTE legend was born in 1933, when René Lacoste revolutionized mens’ fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt. Almost 80 years after its creation, LACOSTE has become a «lifestyle » brand which allies elegance and comfort. The LACOSTE art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, and fashion jewelry.