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G-Shock - Alphabetically: Z-A
Born at a time when watches were generally considered fragile instruments, G-SHOCK began as the dream of a young engineer, who wanted to create “a watch that doesn’t break, even when dropped.”
After more than 200 experimental prototypes had been produced, a shock-resistant structure was achieved. G-SHOCK has followed a path of unique evolution ever since, while continuing to retain this basic inherited structure.
To remain unchanged. To remain invincible.